Poster Campaign Launched To Cut Motorbike Deaths
A gritty and strong Thames Valley Police campaign has just been launched with the aim of reducing the number of motorcyclists killed and injured on the roads of Wokingham and the surrounding areas.
Thames Valley Police’s Safer Rider Campaign will involve new billboards and posters around the area to highlight the dangers to motorcyclists.
In the last 3 years, 715 motorcyclists have been killed or seriously injured in the area which is unacceptable.
Insp Bob Jarrett, who is leading the campaign, said: “We have attended crashes in which nearly 100 bikers have lost their lives in the last few years and we simply cannot stand by and watch this tragic waste of life.”
“Motorcyclists need to understand the risks they run when they get on the bike, and everyone should be aware of the consquences when a bike is involved in an accident, because for many bikers their first crash is their last crash.”
Supt Mick Doyle, head of roads policing for Thames Valley, said: “Reducing motorcycle casualties is a major challenge for the force and one which we are determined to rise to.”
“We have been successful in reducing the overall number of people killed or seriously injured in road traffic collisions, but the number of motorcycle-related casualties has remained stable. The Safer Rider campaign will be at the heart of our efforts to reduce this.”
The posters show a child distraught at the loss of its father, who has died in an accident.
Dan Campsall, communications manager, said: “Our research shows 90 per cent of motorcycle fatalities are men and many of them leave behind long-term partners and young children. It’s not just the crash itself we are concerned about, it’s the many lives that are devastated by losing a loved one”
Personally I think this is a great idea; by reducing the number of collisions involving motorcycles it helps to lower insurance rates.
